New platform upgrades aim to cut campaign launch times and improve partner discovery for brands and publishers
London, February 26, 2026 — In response to the increasing demand from marketers for quicker execution and clearer performance insights, affiliate marketing platform Awin has launched a series of AI-powered solutions designed to streamline and accelerate the process of starting affiliate programs.
AI-Powered Campaign Builder Reduces Setup Time
The updated Campaign Builder, which sits at the heart of the upgrade, helps advertisers configure campaigns using structured inputs such as objectives, target audiences, and performance goals. Once completed, the system automatically generates a personalized dashboard, allowing teams to manage campaigns from a single workspace instead of juggling multiple reporting tools.
According to the company, businesses can move from planning to activation in a matter of minutes thanks to the new workflow, which significantly reduces manual configuration. The update aligns with broader industry efforts to optimize performance marketing operations as brands increasingly prioritize efficiency and measurable results.
Enhanced Recommendation Engine Improves Partner Discovery
A major component of the rollout is the enhanced Awin Intelligence recommendation engine. The system analyzes campaign data and suggests suitable affiliate partners based on campaign objectives and performance metrics.
Marketers are presented with four highlighted partner matches, along with a broader list of potential collaborators that refreshes daily. By integrating performance metrics such as clicks, transactions, commission data, and average order value directly into the dashboard, advertisers can evaluate and approve partnerships without leaving the platform.
Expanded Tools for Publishers and AI Support Integration
The update also introduces new capabilities for publishers and content creators. Enhanced APIs provide greater transparency into affiliate link tracking and status monitoring, while customizable storefronts allow partners to showcase curated products within branded environments.
In addition, Awin is expanding access to its AI support assistant, Ava. The assistant automates platform-related queries and has already handled the majority of customer support requests across several markets.
The launch comes at a time when affiliate marketing continues to gain traction as a performance-driven advertising channel. By combining automation, AI-powered recommendations, and unified reporting, Awin aims to position its platform as a faster, more scalable solution for brands seeking measurable growth through partnerships.
